Think Big Technology founder and CEO Omar Hafez was featured in Forbes, writing about why AI is not replacing great products so much as raising the standard for what customers expect from them.
The piece looks at the difference between attention and retention. A strong go-to-market strategy can drive traffic, signups, and short-term momentum, but durable products still have to solve real problems, fit into real workflows, and earn trust over repeated use.
Omar frames AI as a pressure test for product teams. As AI lowers the cost of building and launching, the work that matters most shifts toward understanding users, reducing friction, improving outcomes, and making sure technology creates value in the moments where customers actually depend on it.