The European Financial Review published a profile of Think Big Technology Founder and CEO Omar Hafez, examining the reasoning behind a company built to serve industries that most software companies avoid.
The article traces Omar's path from the New Jersey Institute of Technology through financial technology and enterprise software to founding Think Big Technology in 2021. The through-line it identifies is a deliberate one: rather than pursuing broad consumer applications, the company concentrates on what the piece describes as the most complex, risk-laden industries — the sectors where artificial intelligence has the furthest to travel and the most to contribute.
Some of the key themes covered in the profile include:
Why regulated industries lag. Construction, fire protection engineering, and financial services carry extensive documentation requirements and regulatory complexity. That burden has historically slowed digital adoption, because general-purpose software struggles with work that has to satisfy a code official as well as a client.
Domain-specific systems over general tools. The company's approach centers on building around the rules of a particular trade rather than adapting a generic platform to it. Understanding the domain is treated as the product, not the packaging.
A portfolio built on that thesis. The article describes six primary platforms: Firedesign.ai, which converts building blueprints into fire protection plans; Poseidon, a project tracking system used by more than 500 contractors; Sprink AI, which assists with NFPA code compliance; Nexcard, a digital business card product; Stak, a budgeting application; and DateDash, a verified dating platform.
Difficulty as a moat. The profile frames the complexity of these industries — usually a reason to stay away — as the reason the resulting software is hard to displace once it works.
The feature reflects a wider shift in where AI is being applied: away from general-purpose assistants and toward systems built for the operational realities of industries that keep physical infrastructure running.